This tool allows merchants to 'tag' or organize publishers based on a specific criteria (i.e. publisher type, commission rate, publisher tier, publisher platform, etc). These tags are only available via the network and to advertisers, therefore publishers will not see any tags associated with their account.
Benefits:
- All tags pull into standard Awin reporting allowing you to quickly filter reporting views for a specific group of publishers
- Publisher tags can be used to quickly schedule or change rates
- Effectively segment and organize publishers in order to streamline communications
Assigning Tags:
You can assign tags directly when new publishers are accepted to your program, or apply to publishers already joined. You can find an overview of all publisher tags assigned as well as add new tags/assign tags to publishers in the Awin UI from Publisher tab > Publisher tags.
To set up a new publisher tag, from the above location, go to 'Manage Tags', this will give you a view of all existing tags, and give you the option to set up new ones by selecting '+Add Tag'.
To remove or delete a tag, from the same location, simply select the (x) icon next to the tag name.
To add a publisher tag when approving a publisher to the program. Navigate to Publishers > Publisher Approvals. When approving the publisher, apply the relevant publisher tag(s) in the Apply Publisher Field.
