Commission Groups are a flexible tool within the Awin platform that allow advertisers to tailor commission rates for publishers based on specific criteria. This guide explains what Commission Groups are, how they work, and how you can manage them effectively.
What are Commission Groups?
Commission Groups enable advertisers to assign different commission rates depending on:
- Product category
- Customer type (e.g. new vs. returning customers)
- Transaction device (e.g. mobile vs. desktop)
Each group is identified by a unique Commission Group Code. When a transaction matches a group’s criteria, the corresponding commission rate is automatically applied. If a transaction doesn’t match any group, it defaults to the Default Commission Group.
Platform Limits on Commission Groups
The number of Commission Groups you can create depends on your Awin platform offer:
| Platform Offer | No. of Commission Groups |
| Awin Access | 3 |
| Awin Accelerate | Unlimited |
| Awin Advanced | Unlimited |
If you're using Awin Access and need more flexibility, consider exploring other platform features that support varied commission structures. For more information, see the article How can I pay out different commission types to publishers?.
Managing Commission Groups
To get started or manage your Commission Groups, refer to the following resources:
Final Notes
Commission Groups are a powerful way to align your affiliate strategy with your business goals. By segmenting commissions based on customer behaviour or product type, you can incentivize publishers more effectively and drive better performance.
If you need help determining the right commission rates for your program, see the article What commission rates should I use for my affiliate marketing program?. For further support, contact your account contact or consult the Awin support team.
